Main areas are covered herein including background, company overview, problem, aims and objectives and importance of the conducted study as well as scope and limitations. In this chapter, the researcher established the need to explore the subject in an organisational context. As a result, businesses make changes in different processes that are related to work place more abruptly and often compare before. Currently, the business world is facing different changes that are related to technology, regulation and competition and economic condition which affect the perceptions and behaviour of the customers and other stakeholders of the company.
AirAsia was established in year AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to business with a route a network that extent through over 20 countries. In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
While for the mission of AirAsia, AirAsia wants to be the best airline company to work whereby employees are treated as part of the big family. Besides, AirAsia try to maintain the lowest cost hence everyone can fly with AirAsia.
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Highest quality product, embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also.
In the values part, AirAsia will implement trough the following key strategies which are: Members can enjoy the preference booking, special offers and discount as an AirAsia BIG dedication member in term and condition apply.
BusinessDictionary, In the political part, AirAsia found that it is difficult to fly outside the Malaysia. Double-sided agreement will be the main barriers in the way of low cost carriers.
The landing charges will also be another big factor which influence on costing of low fare airlines. Besides, the low cost airline industry which situated in South East Asia has been underdeveloped just because the aviation market is tightly adjusted by bilateral air rights contract.
While in the economic part, AirAsia airline offers the low-cost carriers by providing inexpensive ticket and few in flight services. These may help in obtaining the attraction in the district despite having the strong competition from MAS Malaysia Airline.
For the current depression will hit on the aviation business. With the slow down economy, more people will want to buy the cheap tickets and enjoy the flight.
Besides, the prices of the oil may be another factor for the airlines. For the social part, passengers are not willing to take the expensive airline for a long- haul flight. SARS had scare people to fly over. AirAsia had pushed the internet booking services in order to keep costs in check.
Besides, AirAsia also introducing the GO holiday, the online programmed where consumers can book the holiday package online in real time. With the airbus A, there will be better performance and reliability as help in proving the fuel efficiency and extra capacity. UK Essay, 2.Air Asia Strategic Analysis - Free download as Word Doc .doc /.docx) or read online for free.
Pricing Strategy of Air Asia_assigment. Critical Analysis of Airasia Case Study on cost efficiency will help air transport play its role as a catalyst for economic activity even amid the enormous crisis in the global economy.
Efficient air 4/4(12). The University Of Sunderland BABM Introduction AirAsia originally was founded by government and on 2 December was bought by Tony Fernandes. AirAsia was established in year AirAsia has travel around the earth and ascend to become the world’s best in year Global financial crisis occur between the years – has contributed to the failure of major businesses that leads to the downfall of consumers’ wealth, significant financial commitments imposed by the government and also a great decline in economic activity/5(1).
Amid the Asian financial crisis, a loss of market confidence brought the country perilously close to depleting its foreign exchange reserves. On December 4, the IMF's Executive Board approved financing of up to SDR billion or about US$21 billion, over three years.
According to the CBO, the U.S. is at a heightened risk for another financial crisis, as debt ultimately peaks at more than percent of the nation’s gross domestic product.
The University Of Sunderland BABM Introduction AirAsia originally was founded by government and on 2 December was bought by Tony Fernandes.
AirAsia was established in year AirAsia has travel around the earth and ascend to become the world’s best in year