Ford motor company internal analysis

A SWOT analysis identifies the strengths that a firm can use to overcome its weaknesses, exploit opportunities, and address threats. This SWOT analysis of Ford Motor Company illustrates that the firm is capable of addressing the internal and external factors in its business. This part of the SWOT analysis presents the organizational characteristics internal strategic factors that support business effectiveness. Strong brand image Global supply chain Effective innovation processes As one of the top players in the global automotive industry, Ford has a strong brand image that contributes to product attractiveness and customer loyalty.

Ford motor company internal analysis

The analysis will help you to get more room to analyze their current position in the market. It is the second-largest automaker in America. It was founded in the year ofin Detroit, United States of America.

The company produces and sells automobiles and commercial vehicles under Ford brand. Ford owns forty-nine percent stakes in Jiangling of China, and two percent stake in Mazda of Japan, an eight stake in Aston Martin of the United Kingdom.

Executive Team & Board of Directors

It also has joint-ventures in China, Thailand, Turkey, and Russia. Firstly, Ford motor has strong research and development department. Secondly, Ford motor offers low interest, discounts, low payments by which they help to get an easier way to go through the process.


Strong Position in Home Country: Thirdly, the United States has been doing better economically in recent years, and in this market Ford holds Marketplace all Over the World: And, finally, Ford has been selling its vehicles in many countries.

For example, they sold one of their models T6 Ranger in countries. The Reason of high-cost structure is the higher compensation to its competitive employees.

Secondly, Ford recently closed down few of the production facilities which reduced the production capabilities. Firstly, people have been concerned about environment pollutions.

They are getting more aware of negative impact imposed on the environment due to carbon emission. Ford may experience the increase in Green vehicle sales in near future. And, secondly, Ford emphasizes on fuel efficient engines which will give it a strong competitive advantage.

Threats Restrictions on Carbon Emission: Some of them countries have already adopted more advanced regulations based on the most recent version of U. China already has adopted emission regulations for large cities based on European Stage V emissions standards.This SWOT analysis of Ford Motor Company will be useful to get an understanding on internal and external strategic analysis of Ford analysis will help you to get more room to analyze their current position in the market.

FORD Motor Company profile offers a comprehensive analysis for the organization, it is business segments, and competitors. It used to analyze the business and marketing strategies adopted by the company, and to gain a competitive edge in the market industry.

Ford (NYSE: F) is one of the oldest and most iconic automobile manufacturers in the world. The company’s founder, Henry Ford, is widely credited with launching the modern automobile industry by creating a mass market for cars.

Ford motor company internal analysis

Strategic Management: Ford. Search this site. Ford: Company Overview. Financial Analysis. Porter's Five Forces Analysis. PESTEL Framework. VRIO Internal Analysis. SWOT Analysis. Value Chain and Vertical Integration. Competitive Market Analysis and Positioning. VRIO Internal Analysis.

Ford Motor Company Internal Analysis. Project: Ford Motor Company Executive Summary Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn, Michigan but incorporated in the state of Delaware. Ford Motor Company business overview from the company’s financial report: “With about , employees worldwide, the Company designs, manufactures, markets, and services a full line of Ford cars, trucks, and SUVs, as well as Lincoln luxury vehicles.

Ford Motor Company SWOT Analysis - Panmore Institute